How Health Plans Work: Incentives, Decisions & Opportunities for Startups

Wednesday, November 4, 2026

12:00 PM ET - 1:00 PM ET

Admission: Free

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About this event

A Scale-Up! Session from the MSU Research Foundation for healthcare startups on how health plans evaluate new technologies and partners. Topics include how payers are organized, what drives their decisions, current industry trends such as margin pressure and vertical integration, and how to position a solution for payer engagement. Lunch is provided.

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